Annie Frederick

Founder

The Athletes House

Championed by

Rt Hon Sir Desmond Swayne MP

The Athletes House is an athlete-led business focused on inclusive, human-centered sports management and marketing; empowering individuals and organisations to create impactful experiences in sport. Supporting diverse athletic talent with expert representation while working with events and organisations on creative campaigns that promote awareness and inclusivity.

Founder Annie also consults to make sporting events more accessible and welcoming to all. She brings a rich background in equestrian eventing, Ironman triathlons, and athlete physiology.

Now a certified sports agent, including RFU accreditation, Annie has a neurodivergent perspective that enhances communication and fosters environments where athletes can truly thrive.

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