Valerie Watson Brown 

Valerie Watson Brown Founder FreshPod 

Championed by 

The Rt Hon Elizabeth Truss MP for South West Norfolk

Founded over 15 years ago in response to a culture in which food waste was being normalised. Fresh Pod extends the life of fruit, vegetables and cut flowers. Sold commercially it improves profitability by extending shelf life. 

FreshPod is also sold to households to cut down food waste making household budgets go further and reducing carbon footprint in a natural and sustainable way. By controlling the levels of ethylene gas in your fridge or store this will extend the shelf life of your produce for up to four times longer all of which has financial benefits.

The company now manufactures a variety of filters for every situation from a domestic fridge to a shipping container and a large commercial store or packhouse.